Last month, Target launched a new children’s home decor line called Pillowfort, replacing the Circo brand.
Just one more thing for me to fawn over at Target.
The collection includes over 1,200 items of bedding and decor within twelve themes like Tropical Treehouse and Camp Kiddo that are “cute, without being too matchy”. The brand also aims to blur the lines between what is for girls and what is for boys in response to feedback Target received from parents tired of blue and pink aisles.
“It was an aisle of pink, fairy princesses, ponies and flowers,” Julie Guggemos, Target’s senior vice president of design and product development said of Target’s current offerings for children’s bedrooms. “And for the boys it was rockets and dinosaurs. Well, you know what? Girls like rockets and basketball. And boys like ponies. Who are we to say what a child’s individual expression is? We really wanted to develop a collection that would be universal.”
What’s more, it has a Land of Nod vibe.
While there are MANY, many things to love about the new home decor line, here are just a few of my favorites:
- Kids Scoop Desk Chair (comes in eight colors)
- Square Fox Throw Pillow
- Arrow Plaques
- Industrial Kids Desk Chair (also comes in black)
I mean, those chairs, right?!
- Mid-Century Kid’s Nightstand
- Pineapple Throw Pillow
- Hello Wall Plaque
- Pink Wire Milk Crate (available in five colors)
Right?! And here’s more:
- Stackable Wood Bins
- Unicorn, Cat + Dog Head Wall Decor
- House Shelf
- Wild & Free Wire Wall Decor
- Metallic Hearts Canopy
- Pink and Gold Kids Accent Table
- Bear Throw Pillow
Here are the 12 themes:
Target nailed it with this one.
To check out the 12 themes and the entire product line, click here.
No affiliate links here nor is this a sponsored post. I just love me some Target. All photos via Target.